We bring the precision of performance marketing, the reach of AI-powered organic channels, and the cultural instincts of a viral content operation to industries that have never seen any of it — until now.
Second Screen Collective exists to do one thing: bring the precision, efficiency, and cultural velocity of modern performance marketing to industries still operating by a decades-old playbook.
We deploy cutting-edge media buying tactics, AI-driven organic traffic channels, and viral clipping strategies to scale companies, offers, and films at a speed and cost no traditional agency can match. Where others see ad budgets, we see systems. Where others see audiences, we see communities waiting to be found.
Every industry has an audience. Most of them just have not been marketed to properly yet. That gap between the audience that exists and the campaign that could reach them is exactly where we operate.
Film, affiliate, and brand growth — each vertical runs on the same underlying system. Find the audience, make content that travels, build the infrastructure, convert the momentum. The industry changes. The method never does.
From premiere momentum to wide theatrical release. Viral clipping operations, audience sector mapping across 9+ demographic groups, and social-first rollouts that turn films into cultural events — not just ticket sales.
Performance-first campaigns engineered to scale. Full funnel architecture from content hook to conversion, across affiliate networks, AI organic channels, and media buying — with systems that compound over time.
CMO-level strategy without the full-time overhead. We build the system, direct the execution, and hand off a compounding growth machine — from brand identity to audience to revenue at scale.
The SSC methodology is not a framework borrowed from a textbook. It is a system of attack built from years of scaling brands, running viral content operations, and executing high-stakes launches across film, insurance, affiliate, and consumer offers. It runs the same way regardless of industry.
Deep audience archaeology. We map the communities, subcultures, and sector clusters that do not know they need you yet — and find precisely where they live online before a single dollar is spent.
Content engineered for velocity. Platform-native formats, AI-powered organic channels, and clipping operations that generate compounding reach — built to start conversations before the campaign officially launches.
Multi-surface orchestration. Every asset works harder across more channels simultaneously — YouTube, TikTok, Instagram, X, email, affiliate networks, and paid media — with zero wasted spend.
Infrastructure that turns momentum into revenue. Funnel architecture, offer design, automation systems — the back-end that makes virality mean something you can put on a balance sheet.
Before Second Screen Collective, Brett built and scaled Quoteway Canada into one of the largest digital marketing agencies in the country — growing it to eight figures across multiple industries before selling it to a large multinational corporation in July 2025. The exit validated a thesis he had been running for years: that performance marketing discipline, applied to the right industries, produces returns that traditional agencies simply cannot explain.
Following the acquisition, Brett moved into a fractional operator model — bringing that same performance-first infrastructure to brands, affiliate offers, and film. As Executive Producer on “The Singers,” he helped guide the project to an Academy Award in 2026, cementing his position at the intersection of entertainment and marketing in a way no other operator in the space can claim.
His operating model is deliberate: he thinks, directs, and approves while AI tools, automation pipelines, and sharp operators handle execution. The result is CMO-level strategy at a fraction of the cost — at a speed full-time agencies cannot touch.
We take on a limited number of engagements at any time.
If you are building something worth igniting — let's talk.